I personally have mixed views on this. On the one hand yes it's great that Facebook are giving page admin the opportunity to reach more of their fans but then on the other hand it's almost as if Facebook are pushing page admins to advertise with the promotion application.
Also on that note, the new stats view below your posts (no. of people reached and %). Yes it's great from a marketing point of view you can view your posts stats but these stats are also a Facebook sales strategy because people will soon notice their posts are not getting as much coverage. Facebook's hint hint you better promote your posts for full impact.
Also on that note, the new stats view below your posts (no. of people reached and %). Yes it's great from a marketing point of view you can view your posts stats but these stats are also a Facebook sales strategy because people will soon notice their posts are not getting as much coverage. Facebook's hint hint you better promote your posts for full impact.