Well honestly ... ye are ..
Ye seem to have a nice following on twitter and facebook ... ye respond to the more simple queries via twitter and sometimes the more tricky I guess depending on if its your or paul or someone else answering ...
Ye've got some nice extras on your facebook page .. the advertising bits *cough cough*
...
And ye are running some nice discounts and promotions on there
Couple that with the promos in your newsletters and I've no idea what else ye are on but ye seem to be doing things right. Connecting with your customers with other "domainer" type orgs .. showcasing some of your products that people find useful *cough cough* ... and so on
I've seen some horrible examples of people in a similar boat to ye with potentially more followers on twitter but way less interaction not to mention my Cat
Squishy | Facebook seems to have more of a following than some companies.
I've also come across some of the bigger companies (no I won't name names) but they promised (well said) something would happen and it didn't this was on a personal DM via twitter level.
I'm not actively following that many groups and so on but the Theatres for the most part on the likes of facebook seem to have the right idea (I've a page setup for one and its semi off into the wild for it .. growing slowly but nicely of its own accord at the moment ..)
I'm not really sure how many other companies I follow as such on there
Probably some of the Tutorial / theme sites are pretty good as well while they are more information they are most certainly in it for the business side of things at this stage and making a pretty penny I'd say .. psdtuts and so on